Jack McMillan
Olympic Gold Medalist, Founder
Olympic gold medalist and the coach leading every part of the Academy. Jack works directly with the swimmers inside it.
The only academy that will actually
Help Your Swimmer Hit Their Next PB.
SWM Academy backs your swimmer's entire journey. Direct access to Jack McMillan, his team of Olympic coaches, and specialists your swimmer can now finally tap into.
See If You're A FitWatch here
Apply To SWM Academy
Answer a few quick questions. If it looks like a good fit, we'll reach out to book a call.
What We're Actually Building
We want to be the number one swimming community in the world for younger swimmers and their parents. Not the biggest name, the most genuinely useful one.
That means real access to things your swimmer's club simply doesn't have time to give them. Olympic level coaching. Psychologists, nutritionists, and strength and conditioning specialists. All of it built into what we do, mainly online, sometimes in person, all led directly by Jack.
We also believe this goes further than just getting faster. We sponsor young athletes directly, financial support, advice, help navigating college pathways in the US, real opportunities, not just promises.
This is about backing your swimmer's entire journey, wherever it leads.
What Parents And Swimmers Say
Meet Your Coaches
Joe Litchfield
Head Coach, Sprint and Race Craft
International sprinter turned coach. Joe focuses on race craft, starts, turns and the details that decide close finishes.